Wash less
Air garments between wears and spot clean when appropriate. Fewer washes reduce fibre stress, colour loss and energy use.
Wear often. Care with intention.
The garment label is the final authority. These principles help clothing retain its shape, colour and hand for longer.
Use cool water
Close fastenings, turn garments inside out and wash with similar colours on the gentlest suitable cycle. Avoid unnecessary fabric softener.
Dry with care
Reshape after washing. Dry knitwear flat and line-dry woven garments where the label allows; high heat can shrink fibres and damage finishes.
Store and repair
Fold heavy knits, use shaped hangers for tailoring and address small tears or loose buttons early. Product-specific instructions remain on every item page.